what is Pareidolia

(/pærɪˈdoʊliə/ parr-i-DOH-lee-ə) is a psychological phenomenon in which the mind responds to a stimulus, usually an image or a sound, by perceiving a familiar pattern where none exists. Common examples are perceived images of animals, faces, or objects in cloud formations, the Man in the Moon, the Moon rabbit, hidden messages within recorded music played in reverse or at higher- or lower-than-normal speeds, and hearing indistinct voices in random noise such as that produced by air conditioners or fans

Welcome to Pareidolia.Rocks! We help our clients create high quality products that make all of our lives better.

Pareidolia, LLC provides Strategic Advice and Technology consulting to clients across all phases of product and service creation. Pareidolia is Evolutionarily Advantageous for Humans and probably all animals to help heighten our sense of danger or inspiration. Seeing opportunities and options can be hard when you are buried in the heat of battle. Pareidolia, LLC can help recognize the Pivot you need to make or how to recombine existing capabilities to create unique offerings.
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Strategic Advisor

James Ford

As a technology leader with wide-ranging experience at ADP, instilling entrepreneurial dynamism into product development has been a constant theme of my career. ADP is a world-class provider of solutions. My efforts delivered the technical vision and direction for dozens of products addressing complex business needs with well-designed simplicity. My value comes from knowing what to do to bring a product to life with minimal risk and maximum benefit to customers and the bottom line. I’ve seen just about every business, project, and technology situation, and can look at an idea from both big picture and detail perspectives to ensure a product’s success. Much of my work focuses on the people side of technology. I thrive on shaping great teams and cultures needed for breakthrough innovation, and on being an evangelist – I love to share knowledge about new products, practices, and technologies to help emerging companies punch above their weight and achieve their business goals through technology.
Strategic Technology Assessment (M&A)
M&A Technical Diligence
Over my career i have evaluated more then a dozen acquistion targets from a technology viability and suitability point of view. if you are selling your company, I can help elevate the "Red Flags" that will cause you problems in the the sale before they become show stoppers. if you are considering buying a company i can help ensure your vision for the future is based in Reality.
Technology Evangelist / Speaker

Containers, ML/AI, Blockchain

New and emerging technologies can be a challenge especially cutting through the hype and getting to the actual value. After spending more then 30 years working with "new" technologies, I have been able to help explain the risks and the rewards to all kinds audiences regardless of skill level or focus.
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